Fiona has more than 25 years financial services experience. She started her career in the life insurance business before moving to the asset management sector in 1996. Fiona set up and managed the Investment Writing function at Standard Life Investments, managing a team of writers delivering fund commentaries and marketing materials. Her passion for research led her to move to a more strategic research role where she developed the research and insight function at Standard Life Investments.
Fiona is currently a business writer and independent consultant. She has authored reports on fund selection, marketing and distribution trends. A member of the Chartered Institute of Marketing, she holds a Postgraduate Diploma in Marketing and a degree in Business Studies.