Simon is Head of Sales and has over 25 years’ experience in financial services, including 11 years as an IFA so he knows something about life as an intermediary. In the last 15 years Simon has worked within leading international investment and commercial banks and high-growth asset management groups in sales, research and commercial roles within portfolio strategy, software design, product design and distribution. Simon’s business passion is for the development of better investor portfolios using insights from Behavioural Finance to help protect investors from the many human biases which stop them reaching their long-term goals. He knows this is like wishing to irrigate the Sahara. He has an MBA from London Business School.